Travel Michigan Continuing To Tell The Tourism Story Of Our State

Filed under: The Sunny Morning Show,U.P. News Updates |

Dave Lorenz

Marquette, MI – (Great Lakes Radio News) – Dave Lorenz, VP of Travel Michigan, joined the SUNNY Morning Show with Walt & Mike recently to talk about tourism efforts in the state.

Lorenz, who was visiting the area for the U.P. 200 Sled Dog Championship in Marquette and the Ice Climbing Festival in Munising, said those events were great examples of successful wintertime activities that bring hundreds of visitors to the area.

He also talked about how the Pure Michigan campaign has worked to increase the number of visitors to the state for the last several years.

Lorenz also shared some insight into a shift in the focus the agency’s message from outdoor recreation to Michigan’s arts and cultural scene.


LISTEN IN – Dave Lorenz with more about the tourism story of Michigan.

VISIT – The Pure Michigan website for more information about events and activities in the state to enjoy.