MARQUETTE, MI – (Great Lakes Radio News) – A new traffic safety campaign encourages Upper Peninsula drivers to slow down in snow or icy driving conditions to reduce weather-related crashes, injuries and traffic deaths.
The effort by the Michigan Office of Highway Safety Planning will be focused in the U.P. because the area experiences the longest and harshest winter driving conditions in the state.
The campaign, which is supported with federal traffic safety funds, includes radio and TV public service announcements and flyers. A five-year review of U.P. crash statistics indicated men and women are equally involved in winter weather crashes; most crashes involve drivers 41 and older; and weather-related crashes are focused in Houghton, Marquette and Alger counties.
In addition to the ads, weather-related informational flyers will be distributed throughout the Upper Peninsula.
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